We’re finally in the home stretch of selecting a new logo for Creating the future and this is where you help us decide on the direction to take. As a reminder, the design criteria we’ve been using to embody the spirit, look and feel for Creating the Future, is based on your comments and suggestions. … Read more
We asked, and you answered! After receiving an enormous amount of feedback on what you envisioned a new logo for Creating the Future would look and feel like, we were able to gather all the blog comments, Facebook comments and other input into a design request. As a reminder of what we are trying to … Read more
Out with the old logo, in with the new! After a year of finding our voice and our message (which you'll find here), it is time to turn those words into images and graphics. And YES – that means a new logo, and a new overall “look and feel” for everything from a new website (finally!), … Read more
In early 2013, Creating the Future began the work of honing our messaging – to have our website and logo and one-on-one conversations all reflect the same easy-to-grasp message of what Creating the Future is all about. Those of you who were part of those meetings have probably been wondering what happened with all that … Read more
Today's branding and messaging session promises to be entertaining, informative and hopefully will push us through to SUCCESS in finding our words! (And if you're reading this after the meeting is over, you can watch the video below!) Join us right here at 1pm PT / 4pm ET and please add your thoughts / comments … Read more
We are hereby giving ourselves permission to write some really bad taglines for Creating the Future! So mark your calendars for Tuesday, May 28 at 1pm Pacific time (NA) to help us come up with some zingers! Why "bad taglines"? To open up our creativity, to allow the GOOD taglines to surface without feeling forced. … Read more
As part of our ongoing efforts to find language and clarity about how to talk about Creating the Future's mission and work, tomorrow (Wednesday, April 10) we will spend time again with two brilliant Branding / Strategy experts, Dave Svet (Spur Communications) and Zach Braiker (Refine and Focus). The meeting will begin at 1pm Pacific … Read more
Words matter. The words change leaders use to tell their story can make or break how effective they are in accomplishing their goals. Over the past few months, Creating the Future has been intently exploring what words best describe the work we are doing. Through online meetings and private conversations, experts and fans have guided … Read more
Friday (tomorrow), February 22 at 4pm Eastern time we will be live streaming the continuation of our Branding / Messaging work. (For context, a summary of the first two meetings and the thinking that arose from them is at this link.) You will be able to watch that live-streamed discussion right here. (The video will … Read more
What is Creating the Future? And what language will answer that question with both the essence of who we are AND the power of that essence? Last month, two very wise souls – Dave Svet and Zach Braiker – spent a combined 3 hours asking insightful and probing questions, setting us on the path to … Read more