What IS Creating the Future? In a post 2 weeks ago, we shared our first effort to explain what this effort is about via infographic.
And in the comments at that post – as well as at LinkedIn and Facebook – we got lots of great help in making the infographic more clear, so that not only our mission and vision shined through, but what we are doing to accomplish that mission.
The result is a New and Improved Draft #2 of our Infographic.
Our intent is that each of those areas will then lead to another infographic (or series of infographics) providing detail about each section – details about our assumptions, details about our mission, details about our strategies. But none of that can happen until we have this overview done first.
The Question of “Audience”
One of the most important questions people have asked is about the intended audience for the infographic. That leads to the intended audience for our work overall – so thank you all for asking that question!
We’ve included the answer in the infographic itself, but it’s important in your helping us clarify that we note it separately here.
The many many individual activists and organizations and groups doing on-the-ground work are NOT our primary focus – they are a secondary audience. The primary focus of our work are the leverage points in the social change arena – people / groups who influence others. If funders and consultants and educators and other influencers infuse more effective assumptions into how they do their work, they will in turn influence the rest of everyone doing the on-the-ground work in communities.
Which leads to our asking again…
- From looking at the new graphic, in your own words, what do YOU think we’re about?
- Does the new graphic make clear to you what Creating the Future is? What we’re trying to accomplish, how we’re seeking to accomplish that, and what we are doing right now? Would you look at that graphic and think, “Yes that makes sense. I totally get it.”?
- And if not, what parts are NOT clear? What questions remain / occur to you as you look at the graphic?
- Does the new graphic help you see where YOU might plug in to this work? The parts you might be interested in knowing more about / being part of? If not, what might help you to want to connect?
We hope you see that your thoughts have been incorporated into this 2nd Draft. And we hope that encourages you to answer the questions above: Can you now tell, in your own words, what Creating the Future is?
Note: In the comments below, Jane Garthson brought up a point worth clarifying here: The little characters of the kids are all placeholders. One thing we have learned in this process is that the vast majority of cute little characters are white, and that those that are not are mostly in ethnic garb – rather than simply being kids with different characteristics just being normal kids. Our intent, once we have nailed down a “final” version is to commission someone to create characters of various races and ethnicities, to take the place of those little guys.
And while we mention that below in the comments, both the facts for our purposes and the facts overall (the lack of graphics) felt important to clarify up here in the post.