We are finally ready to redesign Creating the Future’s website and look at our overall online presence.
We will be live streaming our first planning conversation on what our strategy should be on February 4th at 11am ET. We expect guests from across the globe to be part of the live discussion and would love to have you join us in the tweet stream with your wisdom and input.
The primary question we will be addressing at this first meeting is “What do we want Creating the Future’s website/online presence to make possible and for whom?
LISTEN TO THE AUDIO HERE
or Download the MP3
(To download to your hard drive, right-click {or click and hold on a Mac} on the link above and select “Save Target As”.. or “Save Link as”… depending on your browser)
Please share your ideas, questions, and observations by tweeting to the hashtag #CTFuture.
If the video does not appear precisely on the hour, please be patient – we are probably running a few minutes late.
How it will work
Hildy will facilitate the process, using the catalytic framework that we use for everything at Creating the Future. We’ll begin by identifying the best possible outcome, and then reverse engineer to ensure that our web presence accomplishes those goals. Here are the questions we’ll be working through:
1) Identifying success:
What do we want our web presence to make possible? For whom?
2) Looking outward: Identifying pre-conditions for success:
For that result to come to pass, what do people need, that a web presence can provide?
- What would people need to know?
- What would they need to feel?
- What would they need to be able to do?
- What would they need to have?
3) Looking inward:
To create those conditions for the people who use the site, what will the website itself (and our web presence overall) need to provide?
For additional background information – including an initial list in answer to the question above, “For whom,” head to this link (you’ll also find a quick video there, describing our strategic objectives – an important piece in the puzzle indeed!)
What’s Next?
Curious about the learning that took place during this meeting? Read all about it at this post here!
Our next website strategy Google Hangout meeting will take place at this post on Wednesday, February 25th at 11:00 a.m. ET / 8:00 a.m. PT.
photo credit: cesarastudillo via photopin cc