In just a few short weeks, Creating the Future will be presenting its first-ever conference – a joint effort with the Pennsylania Association of Nonprofit Organizations.
Which means it is time for us to create a hashtag for the event!
This is not as simple as it seems, at least not if we want to create a tag that reaches for its potential. If this is a conference about the power we have together – to build relationships towards a shared vision and to reach for that vision together – then the typical conference hashtag (name of the org + the year) will simply not do!
We want a tag that will accomplish our goals, both within the conference and beyond – a tag that will live beyond the conference in both space and time.
We want a tag that will help engage relationships, to add ideas to ideas, to share vision and possibility beyond the 4 walls of the plenary hall.
We want a tag that reflects the theme of the event – The Power of WE – not simply as a conference theme, but as the beginning of a conversation towards the shared visoin of a healthy, thriving, vibrant world.
The intent of the conference is outlined on the registration page for the event. You can see from that page that this is not a typical conference!
So… aside from the mandate that "It should be short," what questions might we ask ourselves, to come up with a meaningful hashtag?
Many thanks to DjAvrilPerry90 for use of the graphic via Wikimedia Commons
Will this hashtag be for all subsequent Creating the Future conferences? If so, what is the main call-to-action or feeling we want our participants to leave feeling? If not, is there a template that envokes that feeling/branding but is changeable based on location and year? Do we want key words that capture the feeling of the organization: propel, ignite, passion, change or do we want key words that capture the topics of the conference as a whole: teamwork, collaboration, unified?
Just a few off the top of my head. Love this topic!
How about what #PowerofWE? Isn't this what Creating the Future is all about?
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