Current e-Journal
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June 9, 2026
The REAL story of your budget
In this week’s Systems Change Newsletter…
- Invitations and Announcements
- Catalytic Thinking Exercise: Budgeting from a Place of Strength
- Resources to Further Your Practice
Invitations & Announcements:
Setting Salaries via Catalytic Thinking
What does it look like to use Catalytic Thinking to set salaries? That is what our Integrity Body (aka our board) will discuss next week. And YOU are invited to be part of that conversation. This is one of the most important discussions we can have, because when we set salaries for one organization, we are creating the “market rates” for everyone else in the sector – setting the standard for all of us. Watch in real time or come join us. Info is here…
Catalytic Thinking Exercise:
Budgeting from a Place of Strength
If the words strength and budgeting feel like they come from different planets, then this week's newsletter is for you.
One big problem with budgeting for community benefit organizations is that accounting wasn’t built for our needs. We’ve simply adopted business accounting and added some different headings.
But community organizations are significantly different from businesses, starting with the goal of our work. For a business, that goal is to make money. For community benefit organizations, though, money is just one of many tools we use to achieve a very different goal - the goal of making our communities strong and healthy.
Therefore everything that goes into creating that result is important to account for, not just money.
Of course, our budgets do not celebrate all the great stuff we use to create those results - volunteers, in-kind gifts, donated space, pro bono assistance. Instead, our budgets tell only a small part of the story of what it takes to do our work.
A women’s shelter had a 1,500 square foot facility housing a store with everything the women needed to establish a new home. Kitchen items and toys for the kids. Professional clothes for work, and kids’ clothes of all sizes.
Everything in the store was free for the women in the program. Whatever they needed, it was all part of helping folks get back on their feet.
All those goods had been donated by folks in the community. And the store was staffed entirely by volunteers, many of whom were graduates of the program itself.
Now let’s look at the financials for this organization. The only place this phenomenal program was mentioned was as an EXPENSE for the rent on the space.
All the resources people had shared? Nowhere to be seen. The asset of the program itself, its impact on those women? Nonexistent. The volunteers who ran the program? Invisible.
What, then, would it take for your budget to tell the whole story of the work you do?
Try this
One of the three pillars of Catalytic Thinking is Radical Strength. The budget is a place for showing the strength we DO have, rather than the wishful thinking and scarcity of what we do NOT have. And the way to do that is to simply include in your budget all the stuff that makes your work strong.
Just as we look for assets to build upon in our communities, we can build our organizations' budgets upon what we already have. And just as it is in our communities, our own assets are not about having a pile of money. They are about the people and stuff we take for granted.
- PEOPLE: This includes your volunteers. It includes your board members. It includes your advisory teams, your pro bono attorney or PR person. Think about all the unpaid people who make your work possible.
- STUFF: In-kind gifts of all kinds, from office space to cans of food to office supplies. Has a local content creator helped you film a PSA for your work? What would be the value of that production if you had to pay for it? Think about all the stuff you rely on to do your work, that you don’t pay for.
This is simply about listing all the stuff you rely on, that isn’t in the budget, and putting it in the budget.
Here’s what that can look like. The example is for a diaper bank, whose mission is to collect and distribute diapers and incontinence supplies for folks who need them.
| Item / Function | Shared Resources | Cash | Total |
|---|---|---|---|
| Warehousing & DistributionDonated by Food Bank for $10,000/yr | $50,000 | $10,000 | $60,000 |
| CaseworkDone by partner agencies. Value of 2 caseworkers @ $60k/year — diaper bank doesn't need to hire | $120,000 | $0 | $120,000 |
| Office SpaceSpace donated by Food Bank, valued at $1k/month | $12,000 | $0 | $12,000 |
| Executive Director | $0 | $100,000 | $100,000 |
| Executive AssistantVolunteer 10 hrs/wk valued at $20/hour | $10,000 | $0 | $10,000 |
| DiapersValue of donated diapers; cash to purchase as needed | $1,800,000 | $50,000 | $1,850,000 |
| TOTAL | $1,992,000 | $160,000 | $2,152,000 |
If this organization only shared its cash budget, it would look like a tiny operation – just $160,000. But the real story is this: “We run a $2.1 million operation on a cash budget of $160k.” THAT is the whole story.
What if you don't have as much stuff as this example shows?
Creating the Future falls into that category. So much of our work is online (i.e. not in a physical space). That work is based on an idea, not a commodity like diapers or food. Organizations like counseling offices or advocacy groups operate similarly.
Still, like the example above, if you were to look at our budget and our federal tax filings, you would think we were barely accomplishing anything at all. And as a follower of our work, you know that is far from the truth!
Instead, our work at Creating the Future relies on teams who are experimenting with Catalytic Thinking in their own realms, often taking on projects alongside Creating the Future but not directly under our auspices (and therefore not in our budget). Volunteers help out with tasks from writing to ensuring that all aspects of the website are running properly. Community members participate in our planning sessions to ensure decisions are made with folks, not for them. We have teams of advisors in realms as disparate as program evaluation and neuroscience, and faculty members who volunteer to help teach webinars and other classes.
THAT is our whole story. It is the story of every organization working on behalf of our communities. Every organization has far more value than what shows up in a cash-only budget.
And yes, this requires that we monetize everything. That is the world we live in. But at least it tells the whole story of the work we’re doing in that financial language.
This simple adjustment tells a story of strength. It shows what it really takes to do this work, and shows the power we have in all those connections. That is why the Radical Strength of asset-based resource development is a key pillar of the Catalytic Thinking framework.
- READ: There are 4 types of assets that almost every organization has to build upon. Find them here…
- TOOL: This tool will help you find even more people who can help your cause. Tool is here…
- READ: A simple tip for identifying people who can help with your work. Find it here…
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