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September 02, 2025

The Important Question Strategic Planning Never Asks
In this week’s podcast episode, strategy and connection guru May Miller-Dawkins explores questions that lead to deep connection and dramatic results. That powerful combination of strategy, connection, and a focus on results is what we all wish for when we enter into strategic planning work.
But wishing doesn’t make it so. Readers of this newsletter know that we tend to be critical of the questions that strategic planning both asks and fails to ask. And in our experience, the worst offender is the failure to ask this set of questions:
- What do you want your community to be like because your organization exists?
- And what actions will you take to make that desired outcome a reality?
To make a huge, visionary impact in our communities, it will all start with the questions we ask. This single pair of questions highlights the importance of keeping the future of our communities front and center in our plans.
Traditional strategic planning, on the other hand, was developed by the military to vanquish an enemy. It was adopted by the business world for vanquishing the competition. The questions strategic planning asks are therefore reactive, battling what’s wrong in our organizations and our communities.
We may call it “solving” problems," but what we are actually doing is reacting to those problems. We then tether our plans to what's wrong in our communities by insisting that we base our plans on data about those problems.
If we want to create a more healthy, equitable
future for our communities,
our plans must aim at making our communities
more healthy and whole and joyful.
That is where this pair of questions aim us, right from the start.
This year, when communities around the world are dealing with the pain inflicted by a global rightward shift, we encourage you to see what happens when you let the future of your community guide your plans. That doesn’t mean ignoring your community’s problems. It means simultaneously focusing on creating the future we want for our communities, while fighting to prevent harm in the present.
And to do that, it all starts when you put this simple set of questions front and center in your planning.
- What do you want your community to be like because your organization exists?
- And what actions will you take to make that desired outcome a reality?
And as always, let us know what you discover as you apply those questions to your plans.
“The greater danger for most of us lies not in setting our aim too high and falling short, but in setting our aim too low and achieving our mark.”
~ Michelangelo
- READ: This article provides some great questions for kicking off your plan. Start here…
- LISTEN: To be inspired by the energy in May Miller-Dawkins’s podcast conversation, listen here…
- LEARN: To learn more about Community Impact planning, start here…
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