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May 20, 2025

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How to turn competitors into allies

Photo: Vicki Nunn, Public domain, via Wikimedia Commons CC BY-SA 2.0, via Wikimedia Commons

In this week’s Systems Change Newsletter…

Invitations & Announcements
An Alternative to Standard Fundraising

Let's be honest: Funding right now is scary for so many reasons. In our latest webinar, we will focus on an alternative to dependency on unreliable funding. That alternative is about seeing what you already have to build upon - resources that are hiding in plain sight - that no one can take away from you. It all starts here…

Catalytic Thinking Exercise:
How to Turn Competitors into Allies

Catalytic Thinking is a framework of questions for creating what is possible for a more equitable, joyful world. It all starts with this question:

Who will be affected by whatever you are considering, and what would it take for them to participate in the decision (at the least) or at best, lead the direction you take?

There is one group we typically forget to include in our answers to this question: Groups doing similar work in the community.

The other food pantry.
The other domestic violence organization.
The other drug rehab group.

You know, the people we are taught to think of as “the competition.”

These are the people who care about the same issues you care about. They want the same things for their community as you do. And because the funding systems within which we operate set us against each other, we buy into the ridiculous notion that they are the enemy.

So we don’t share information. We don’t share learnings. We don’t share resources.

It’s time to stop that. Right now. It’s time to turn those “competitors” into “allies.”

Allies work side-by-side to accomplish a common goal. And what could be more “common goal” than having a similar mission / vision / purpose?

So then, what will it take to link arms as allies with those other groups? Let that first question of Catalytic Thinking lead the way:

 Who will be affected by whatever you are considering?
And what would it take for them to participate in the decisions you’re making?

Try this
Step 1: Identify all the organizations who do similar work to you.
In some cases those may be groups who do exactly what you do. Or it may be groups who do that work slightly differently.

Perhaps yours is a secular organization, while theirs is faith-based.

Or perhaps your organization has a feminist or anti-racist core, while theirs is more mainstream.

Or maybe they have a more comprehensive program, and the work you do is just one small part of their work.

Whatever the differences, look for the similarities.

Step 2: What would it take for them to participate in your decisions / your work / your plans?
In the language of Catalytic Thinking, this part of the question is all about conditions for success. What needs to be in place for you to work together as ALLIES, rather than fighting each other as competitors?

  • What would both groups (you and them) need to feel?
  • What would you both need to believe?
  • What would you both need to value?
  • What would you both need to be assured of?

List all the answers you can for each of those questions. Then, for each of your answers, ask a further question:

  • What would need to be in place for you both to feel that / believe that / value that / be assured of that?

As an example, let’s pick the elephant in the room: Funding. If one of your answers is that you need to be assured the other group will not “steal your donors / funders,” what would need to be in place for you to be assured of that?

  • Perhaps you could commit to approach funders together, as a united front about your issue.
  • Or perhaps you could share ideas together, deciding which group is most qualified to do which part of the idea.
  • Or perhaps you could bring together the funders in your area, to create systems that stop the competition, once and for all.
  • Or…?

In the business world, competition is part of the goal – to defeat the other guys and be the last soft drink or deodorant standing. The question they are answering is made for that battle: Who is your competition, and how are you different (better) than them?

In the world of social change, the goal is not about “winning” against other organizations. The goal is that our communities be healthy, vital, equitable places to live. And the only way we will achieve that goal is if we do so together. That question is therefore, “What do we have in common, and what would it take for us to work together towards our common goals?”

The more you consider what it would take to work together as allies, the more likely you are to turn that intention into reality.

We may be stuck in a system that is counterproductive for our goals, but we don’t have to go along with it. We can create systems that align behind the real goal – working as allies to create healthy, vital communities.

And in this current environment, we need all the allies we can get!

So let’s follow the questions of Catalytic Thinking, and link arms together to create the world we want – as allies.

Resources to Further Your Practice

  • ENGAGE: Sometimes the connections that matter can be surprising. What does it take to engage those unlikely allies for your cause? Start engaging here…
  • COMMUNICATE: The National Council of Nonprofits has assembled an excellent guide to communicating the importance of nonprofits in our communities. And it’s free here…
  • LISTEN: Competition is all about domination. Instead, we could be doing our work through the lens of partnership. Futurist Riane Eisler shows us the difference that can make. Listen here…

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Creating the Future's Mission
Teach people how to change the systems they find themselves in,
to create a future different from our past -
all by changing the questions they ask.

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