Current e-Journal
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June 25, 2024
Ask for ALL the
resources you
really need
In this week’s Systems Change Newsletter…
- Catalytic Thinking Exercise: Ask for ALL the Resources You Need
- Resources to Further Your Practice
Catalytic Thinking Exercise:
Ask for the resources you really need
In his blog a few months ago, nonprofit rabble rouser and Creating the Future board member Vu Le wrote this:
Our sector is in a rut… We’re so used to the same strategies, the same behaviors, the same challenges, the same thinking, the same solutions.
During one of my conversations with Hildy, she brought up the incremental thinking that has become ingrained in many of us. Now I see incrementalism everywhere. It is subtle and pernicious. And it’s one of the biggest contributors to this rut I feel we’re in.
That incremental thinking is obvious in plans and strategies, as we are routinely encouraged to stick to what we know, and that anything beyond that is “unrealistic.” What is less obvious is one of the reasons we don't aim to accomplish more: the nagging sense that aiming higher will be hard to fund.
The reality is that incremental funding leads to incremental results. Consider this common scenario:
During their annual strategic planning, a group bases its strategies on what they think they can get funded, rather than what they believe would create real change.
When it comes time to budget that plan, they scale back even further, budgeting for minimal staff, with salaries that are less than what people need to live, less-than-adequate benefits, and a scaled-back training program that will just meet the immediate need (under the assumption that in Year 2 they will find more funding for more training).
We say that is all we can get funded. But in reality we don’t know what we could get funded if we asked, because we don’t ask.
The problem is not that we fail to RAISE the money.
It is that we fail to ASK FOR the money.
The result of this incrementalism is burnout and turnover. More importantly, we are perpetuating in our own work the very inequity and injustice our work is meant to eliminate. And our results, not surprisingly, are as incremental as our funding.
We confess that here at Creating the Future, we fell victim to that thinking in our early days as well. That culture of “can’t” is so pervasive that until we realized that was the water we were swimming in, that story was part of our own past.
Here is what we quickly learned from our own work and the work we’ve done with others: While we can’t control what funders and donors think nor what they will do, the only thing we CAN control is what we budget for and what we ask for. And that is a huge step towards getting beyond that rut of incrementalism.
Try this:
The steps to move away from resource incrementalism are quite straightforward. What it takes is the confidence to try it.
Step 1: Determine what it would really take to accomplish the results you want for your community.
- What staffing levels do you really need? Not to just get by, but to excel…
- What salary range will allow your people to live without worry? Not “market rates,” because nonprofit market rates are horribly deflated. HUMAN rates of what it really takes to live.
- What facilities and equipment will move your team beyond “getting by?”
- What training is needed, not just to get started, but in Year 2 and Year 3 and beyond? What benefits are needed?
- Etc.
Step 2: Tell the whole story in your budget
Make sure your budget tells the WHOLE story of what it will take to produce the results you intend to create. Aim your budget at accomplishing everything necessary to have healthy, energized people creating visionary community results. Show that you will be providing your people with everything they need to get the job done well (not just “get the job done,” but doing it WELL).
This is not wishful thinking; it is REALITY thinking.
The real wishful thinking is the ridiculous notion that we can accomplish great things with less than adequate resources.
To tell the full story of how you intend to accomplish your goals, use a Collective Enoughness / shared resources budget, to describe ALL the resources you will activate, including your volunteers and your in-kind support (see the Resources section below for details). Providing just a cash budget tells only a small part of the story of what it actually takes to do your work, i.e. an incremental part of the story.
Step 3: Seek funding for ALL of what you need.
Make the case for what you truly need. Ask for it and stand your ground.
While some funders / donors may argue that moving beyond incremental funding is unreasonable, what is actually unreasonable is for funders and donors to expect people to do the work our communities need without being paid and supported to do so.
The worst that can happen. And the BEST that could happen.
As you ask for what it really takes to do the work well, the worst that can happen is that folks will say “no” and you will be back where you started. That you will only raise the small amount you would have asked for in the past.
In our experience, though, that is unlikely. We really do tend to get what we ask for. We just need to step into our power rather than being cowed into only asking for the bare minimum.
And the best that could happen? You will be reaching for your vision of what is possible for your community. And you will be doing it with the resources you need to make that happen. That big leap beyond incrementalism is what Catalytic Thinking is all about.
Resources to Further Your Practice:
- BUDGET: Your budget can tell the whole story of what it really takes to do your work. Rethink budgeting…
- LISTEN: Vu and Hildy hosted an energetic conversation about getting beyond all aspects of incrementalism. Listen here….
- FOLLOW: A 10 page application for a $2,500 grant? Follow “Crappy Funding Practices” to help shift the field to more sensible approaches to resourcing change. It’s not you, it’s them…
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