A Conversation About Engagement

Whether you sell cars or raise money for an animal shelter, imagine what would be possible if the sale or the donation were just the beginning of the relationship.

Imagine the relationship you could build AFTER the customer buys the car - checking to see how the car is working, what she likes about the car, whether she’s headed out on a long road trip...

If the goal were not the sale but the relationship, imagine all the amazing things that might come with that friendship!

The same holds true in every industry, from fundraising to election campaigns.

To experiment with this in your own work, try asking these questions at your next sales or fundraising meeting:

• If we had deeper relationships with our customers / donors, what would that make possible for the customer / donor? What would be better in their lives?

• How would those customers / donors feel about us? How would they feel about themselves?

• What would we have to believe in order to build these honest, trusting relationships? What would our customers / donors need to believe?

BONUS: On October 20^th, you can experiment alongside us, as we use Catalytic Thinking questions to create our own campaign. Connect to that conversation here.

NEW!  Inspiring art that supports Creating the Future’s programs.  What will these posters make possible for YOU?  Get inspired here.