Are you building an organization or a movement?

What is different about movements vs organizations?

This question is of critical importance to Creating the Future’s mission, as we are experimenting with different structures guided by the singular question, “What structure will most effectively accomplish social missions?”

The chart at this link has been the basis of our explorations as we’ve sought to answer that question. As we experiment with a structure that will be more movement-like, what will that look like?

If you are interested in our discussions since that chart was created (and the Stanford Social Innovation Review article that sparked the creation of that chart), you can find 2 years of our board’s discussions about this topic at this category link.


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